Nieman Foundation at Harvard
HOME
          
LATEST STORY
Class is still a taboo topic in the U.S. The Guardian’s ambitious new rural reporting projects are tackling it
ABOUT                    SUBSCRIBE

Articles tagged m2e (189)

With its business model squarely built around reader revenue, getting users logged in is a critical step toward payment. So the Times is making a “shift from platform to reader.”
“For the first time in the history of the company, and arguably for one of the first times in the history of legacy media, we have the beginnings of a fundamentally integrated approach.”
VGTV, an offshoot of the tabloid Verdens Gang, has benefited from Schibsted’s strategy for innovation: separate the new business from the mothership until it is well established, and then reintegrate it back with the whole.
“Mobility is a crucial factor in our identity. I believe that sort of fundamental optimism of American identity is running out of gas…That fundamentally shifts our national character.”
The Providence Journal has found ways to cooperate with — and benefit from — the successful true-crime podcast.
It’s built a membership-driven model that produces trust, connection, and good journalism. But can it extend that approach to the hurly-burly of the American media market?
“What we try to do is to chart out what’s in between those extremes, because most of the world is not ruled by the extremes; the everyday reality is what the world is actually about.”
After combining with Denverite, the company behind Billy Penn and The Incline hopes to prove its events-heavy model can work in a dozen or more cities.
“You have an event that goes really well. You send 175 ambassadors out of your event thinking it was awesome, saying ‘I love Billy Penn’s events.’ And on top of that, you make money doing it.”
A leadership void in newspaper companies has opened up local journalism further to private equity firms looking to vacuum out profits.