“We publish the magazine ten times a year, so we need to take advantage of this extraordinary piece of real estate to drive a really big idea out there into the public consciousness,” said The Atlantic’s editor-in-chief and co-president James Bennet.
Untethered from the growing parts of Time Warner, some of the most famous magazines in America will have to fight for themselves. Can a magazine strategy transfer well to digital?
By convincing readers to act as distributors, Works That Work’s print edition is helping the magazine gain global readers and engage others closer to home.
Doctor, Ken. "The newsonomics of Hearst Magazines’ one million new customers." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 Jun. 2013. Web. 25 Apr. 2024.
APA
Doctor, K. (2013, Jun. 13). The newsonomics of Hearst Magazines’ one million new customers. Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2013/06/the-newsonomics-of-hearst-magazines-one-million-new-customers/
Chicago
Doctor, Ken. "The newsonomics of Hearst Magazines’ one million new customers." Nieman Journalism Lab. Last modified June 13, 2013. Accessed April 25, 2024. https://www.niemanlab.org/2013/06/the-newsonomics-of-hearst-magazines-one-million-new-customers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/06/the-newsonomics-of-hearst-magazines-one-million-new-customers/
| title = The newsonomics of Hearst Magazines’ one million new customers
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 13 June 2013
| accessdate = 25 April 2024
| ref = {{harvid|Doctor|2013}}
}}
