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The New York Times en Español is the Times’ latest attempt to grow its audience internationally.
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Patrick LaForge, who’s leading the team, says the Times hopes the new unit adds value to readers and encourages them to subscribe.
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The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.
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With a renewed focus on subscriptions, the Times believes it can double its digital revenue to $800 million in 2020.
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Digital subscribers are proving to be the bedrock of the Times’ business model going forward. How much more room is there for growth — and at what price points?
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The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
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The Times found success with its first round of paywalls, disappointment with its second. Is it hitting a paid-content ceiling?
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Is the rise of reader revenue stopping not long after it started?
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Dean Baquet takes over a Times newsroom with enormous digital potential and lots of structural roadblocks to achieving it. Can he be more than a transitional figure for digital?
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Plus: New NSA details from Glenn Greenwald, explaining lack of digital innovation in local newspapers, and the rest of the week’s journalism and tech reads. Mark Coddington
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