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Newsonomics: Seizing the Brexit-Trump moment, the Murdochs bid for Sky
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Articles tagged Mark Thompson (39)

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The branded content business, meanwhile, isn’t growing as strongly as projected.
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It’s part of the Times’ ongoing efforts to reach international readers — and an interesting experiment on how our political system looks from the outside.
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For the first time, I see a newspaper-created product that seems utterly comfortable with the digital medium.
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The New York Times en Español is the Times’ latest attempt to grow its audience internationally.
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Patrick LaForge, who’s leading the team, says the Times hopes the new unit adds value to readers and encourages them to subscribe.
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The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.
photo by Scott Beale / Laughing Squid

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With a renewed focus on subscriptions, the Times believes it can double its digital revenue to $800 million in 2020.