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Articles tagged Mark Thompson (36)

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For the first time, I see a newspaper-created product that seems utterly comfortable with the digital medium.
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The New York Times en Español is the Times’ latest attempt to grow its audience internationally.
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Patrick LaForge, who’s leading the team, says the Times hopes the new unit adds value to readers and encourages them to subscribe.
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The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.
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With a renewed focus on subscriptions, the Times believes it can double its digital revenue to $800 million in 2020.
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Digital subscribers are proving to be the bedrock of the Times’ business model going forward. How much more room is there for growth — and at what price points?
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The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
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The Times found success with its first round of paywalls, disappointment with its second. Is it hitting a paid-content ceiling?
What to read next
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tweets
The Guardian’s first VR project makes viewers experience the horrors of solitary confinement
“It’s a story which is all about space and the environment you’re in. Even though this is a small space, the story is all about that space.”
0TipOff, an email newsletter, is trying to explain sports to non-fans
Launched last fall by a team of investors and writers, TipOff has attracted 50,000 subscribers.
0Good news, publishers: People will read your long stories on their phones (for two minutes, anyway)
People will read longer content on their smartphones, a new Pew report finds.
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