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Articles tagged marketing services (5)

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Forget keeping up with the economy — what would it take for the newspaper business just to keep up with inflation? Even the “growth” areas are slowing down.
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It was promoted as a way for the newspaper industry to protect its content and generate a new revenue stream. What does NewsRight’s quiet death tell us about the state of the business?
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Content produced by news companies is increasingly being sent down new paths — from the new advertorial to repurposing old archives.
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As Google tries to assemble its advertising programs into a coherent package, publishers are facing a familiar dilemma: join up with Goliath or compete against it.
July 15, 2010
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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
579What USA Today Sports learned covering the Final Four on Periscope and Snapchat
These new platforms are optimized for realtime news on phones, but there are lots of questions for news organizations — from what content to share to how to measure their effectiveness.
366The Winnipeg Free Press is launching a paywall that lets readers pay by the article
Are you one of those who’s argued an “iTunes for news” model could rebuild newspapers’ business model? Look to Canada for a paper that’s going to give it a go.
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