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Bad news from Mashable, BuzzFeed, and Vice shows times are rough for ad-supported digital media
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Articles tagged marketing (39)

Função otimiza edição de conteúdo para engajar leitores online.
Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
“Relevance is the Times’ big problem, not awareness. Plenty of people know about The New York Times. But most of them think we’re not for them.”
They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. Your skepticism is warranted.
Plus: The Times’ NYT Now app debuts, apps vs. the mobile web, and the rest of this week’s news in journalism and tech.
The Gannett paper is finding that its new, more modern space can be useful as a marketing tool for the paper itself.
“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another ‘failed journalism experiment.’ I’m bound and determined to see that that doesn’t happen.”
See how your stories are performing — and whether you have bragging rights over your newsroom cubicle-mate. Joshua Benton