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Nieman Journalism Lab
Nieman Journalism Lab
Pushing to the future of journalism — A project of the Nieman Foundation at Harvard

Articles tagged marketing (26)

wedding_photography
Simon Owens    November 22, 2011
How a photographer generated over $100,000 through Facebook
When your customers are your advertisers, a hobby can become a business.
Pasha Malla    February 7, 2011
YouTube and basketball memories: FreeDarko’s Pasha Malla on fandom, curation, and democratized media
Joshua Benton    November 18, 2010
Crunching Denton’s Ratio: What’s the return on paying sources?
Megan Garber    September 14, 2010
Twitter queen Susan Orlean on the mini-medium, the interactive narrative, and the writing persona
Laura McGann    August 26, 2010
Project Argo blog is for participants, but an interesting read for outsiders
Megan Garber    May 26, 2010
Today’s Facebook changes and Zuckerberg’s law
Laura McGann    May 26, 2010
Launching a site? Five tips to get you off on the right foot
Laura McGann    May 10, 2010
Forbes new tool tracks advertisers’ corporate reputation
Joshua Benton    April 7, 2010
Word of mouth trumps advertising for the kids these days
Megan Garber    March 30, 2010
A “reader affection” formula: Gawker creates a metric for branded traffic
Ken Doctor    February 18, 2010
The Newsonomics of online marketing
Natalie Fenton    November 23, 2009
Natalie Fenton: Has the Internet changed how NGOs work with established media? Not enough
Joshua Benton    October 21, 2009
Writing the novel, then the CliffsNotes
Joshua Benton    August 28, 2009
In defense of bullet points
Zachary M. Seward    July 29, 2009
Why the New York Times is crowing about Apple’s marketing embrace
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How NPR drove traffic to a local station by geotargeting stories on Facebook
When NPR shared links to KPLU stories on its Facebook page — only visible to people in the Seattle area — the station’s website got record traffic.
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KNC 2.0: The Knight News Challenge revamps to quicken the pace of journalism innovation
The Knight Foundation is opening up its contest by changing its rules and shortening the gestation period for ideas.
Aisha Tyler in Badgley Mischka
The Wall Street Journal covers Fashion Week fashionably, finding uses for Pinterest and Instagram
The Journal has found the perfect story for two image-heavy social networks.
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The newsonomics of the death and life of California news
In the Bay Area, in Los Angeles, in San Diego — the traditional boundaries of California journalism are shifting fast.
salon-charlie-sheen
What Charlie Sheen taught Salon about being original
The online magazine shifted its emphasis from aggregation to original content and saw its traffic jump.
OpenNews aims to satiate demand for news-savvy coders… or is it code-savvy journalists?
News organizations are sold on the need for coding skills — but but now there aren’t enough developers to fill jobs.
Anticipation and expectation: Did Esquire’s story trailer work?
reuterspulse
Reuters productizes social media through Social Pulse
The new effort tries to package raw social data in ways that even an exec could get into.

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