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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
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Articles tagged Marketwatch (4)

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The pieces might be aligning — a new CEO at News Corp.’s publishing spinoff, Tribune leaving bankruptcy, and a possible policy change at the FCC — for Murdoch’s influence to grow even further.
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If Murdoch’s empire cleaves in two, his newspapers will no longer be able to count on the latest blockbuster to disguise their financial woes.
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News apps like The Wall Street Journal’s are showing the potential of immersive, interactive advertising. But most news organizations aren’t in a position to take advantage.
November 11, 2010
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
792A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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