“It’s not rocket science to put a CMS together. It is a bit of rocket science to figure out how to make the most effective use of it and create a sustainable business model.”
“The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”
After helping five pilot news organizations together raise more than $1 million in six months, the News Revenue Hub has spun off into its own standalone organization.
“You have an event that goes really well. You send 175 ambassadors out of your event thinking it was awesome, saying ‘I love Billy Penn’s events.’ And on top of that, you make money doing it.”
The centralized News Revenue Hub is helping a pilot group of five news organizations — Honolulu Civil Beat, InsideClimate News, The Lens, NJ Spotlight, and PolitiFact — with everything from technical installation to email targeting.
Lichterman, Joseph. "Voice of San Diego, 10 years old today, is rethinking its editorial and tech around membership." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Feb. 2015. Web. 17 Apr. 2024.
APA
Lichterman, J. (2015, Feb. 9). Voice of San Diego, 10 years old today, is rethinking its editorial and tech around membership. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2015/02/voice-of-san-diego-10-years-old-today-is-rethinking-its-editorial-and-tech-around-membership/
Chicago
Lichterman, Joseph. "Voice of San Diego, 10 years old today, is rethinking its editorial and tech around membership." Nieman Journalism Lab. Last modified February 9, 2015. Accessed April 17, 2024. https://www.niemanlab.org/2015/02/voice-of-san-diego-10-years-old-today-is-rethinking-its-editorial-and-tech-around-membership/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/02/voice-of-san-diego-10-years-old-today-is-rethinking-its-editorial-and-tech-around-membership/
| title = Voice of San Diego, 10 years old today, is rethinking its editorial and tech around membership
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 9 February 2015
| accessdate = 17 April 2024
| ref = {{harvid|Lichterman|2015}}
}}
