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Articles tagged Mather Economics (3)

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Paywalls are generating real money for American newspapers in 2013. But would they have in 2007, or 2002, or 1997? Ken Doctor
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Newspapers are starting to figure out what separates the successful paywalls from the also-rans.
Cheap Canned Goods
The confusing digital world has led news companies to sell the same goods at different price points across different platforms. Is there a magic number?
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
729A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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