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Articles tagged Mather Economics (3)

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Paywalls are generating real money for American newspapers in 2013. But would they have in 2007, or 2002, or 1997? Ken Doctor
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Newspapers are starting to figure out what separates the successful paywalls from the also-rans.
Cheap Canned Goods
The confusing digital world has led news companies to sell the same goods at different price points across different platforms. Is there a magic number?
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The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
528Ken Doctor: The New York Times’ financials show the transition to digital accelerating
The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
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