“I am not saying we shouldn’t do vegetables. But for the financial health of our organizations, the rewards are candy. If we’re not taking the vegetables and dipping them in caramel, we’re making some hard choices.”
Schmidt, Christine. "How can local independent news orgs build successful membership programs?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Apr. 2018. Web. 20 Feb. 2019.
APA
Schmidt, C. (2018, Apr. 6). How can local independent news orgs build successful membership programs?. Nieman Journalism Lab. Retrieved February 20, 2019, from http://www.niemanlab.org/2018/04/how-can-local-independent-news-orgs-build-successful-membership-programs/
Chicago
Schmidt, Christine. "How can local independent news orgs build successful membership programs?." Nieman Journalism Lab. Last modified April 6, 2018. Accessed February 20, 2019. http://www.niemanlab.org/2018/04/how-can-local-independent-news-orgs-build-successful-membership-programs/.
Wikipedia
{{cite web
| url = http://www.niemanlab.org/2018/04/how-can-local-independent-news-orgs-build-successful-membership-programs/
| title = How can local independent news orgs build successful membership programs?
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 6 April 2018
| accessdate = 20 February 2019
| ref = {{harvid|Schmidt|2018}}
}}