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PressPad, an attempt to bring some class diversity to posh British journalism, is shutting down
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The Vox Media shopping site is also trying to diversify its audience beyond young women.
“He is going to be tasked with thinking about what are the big swings that we want to take in the next few years.”
“When you hear it, you think of someone at a company publishing books or periodicals. We’re a digital-first company now, and the job titles should reflect that.”
Vox wants to move beyond the web page to tell compelling stories.
“You have to think about your brand as an interconnected ethos that should exist in multiple places.”
When you commit to explaining the important issues in the news, you commit to a life of updating. What’s the best way to manage a corpus of news knowledge with an uncertain half-life?
Even though much of the digital advertising market is dire for news operations, a confluence of factors are making it easier than ever to build something new online.
September 13, 2010