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Video forensic reporting goes mainstream — and local
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Articles tagged membership (52)

Even the most digital-native publishers cannot resist the siren call of a tote bag. But a membership pitch sounds different coming from a public radio station than from a private company with a billion-dollar valuation.
“Ultimately, our sustainability as a news organization will depend heavily on…fellow Texans who believe enough in our mission to invest in it.”
“We believe people don’t pay for articles anymore. They pay to be part of the community.”
“Could we have a better metaphor for the way Silicon Valley considers local journalism?” fumed the owner of one of these remaining publications.
“We’re definitely not a short-form news outlet. When we launched, we thought it would be late evening media, something where you would crash on the sofa and read our stories.”
“They’ve moved across borders for work or for love or whatever and often they’re struggling with the same sort of issues…The Local is a service for them, somewhere they can come to to get advice around these issues.”
“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”
“Don’t substitute the word ‘interest’ for ‘value.’ People might be interested in a car crash, but don’t value it enough to pay for it.”