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Articles tagged membership (28)

The NYU professor explains why he’s working with De Correspondent on its U.S. launch — and why figuring out a trusted membership model is key to journalism’s future.
Medium付费服务上线,摆脱广告依赖后,全新商业模式会否焕发生机?
“There are a lot of ways to define ‘community.’ We know it can be built around geography. But there should also be a community of people who care about climate, a community of people who care about criminal justice.”
The centralized News Revenue Hub is helping a pilot group of five news organizations — Honolulu Civil Beat, InsideClimate News, The Lens, NJ Spotlight, and PolitiFact — with everything from technical installation to email targeting.
“For global media, reaching scale is the hardest thing. In local, making money is the hardest thing. Delaying the hard thing makes for a crappier company.”
Shifting the focus to digital was hardly just a business decision, though: “Really, this was pretty much the only source that could help us go through.”
Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
But: “I’ve tried to be really disciplined about not calling this process just a redesign,” WBUR’s executive editor for digital Tiffany Campbell said. “We’ve built a brand new platform.”
“That’s part of the strategy. Make the funnel as big as you can, make people really excited about supporting your content, and then you have a relationship to work with and follow up on.”