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Articles tagged Message Machine (4)

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Amy Webb, Scott Klein, and Jim Frederick share some of the big ideas they’ll take away from the year. Spark Camp
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The nonprofit’s ambitious effort got hundreds of readers to sift through television ad spending records. Here’s what they learned along the way. Amanda Zamora
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Technology is aiding reporting at both the high and the low ends of the business.
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Crowdsourcing and computer intelligence help reverse-engineer campaign targeting.
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Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk
The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
728From explainers to sounds that make you go “Whoa!”: The 4 types of audio that people share
How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.
722Q&A: Amy O’Leary on eight years of navigating digital culture change at The New York Times
“In 2007, as digital people, we were expected to be 100 percent deferent to all traditional processes. We weren’t to bother reporters or encourage them to operate differently at all, because what they were doing was the very core of our journalism.”
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