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Articles tagged Message Machine (4)

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Amy Webb, Scott Klein, and Jim Frederick share some of the big ideas they’ll take away from the year. Spark Camp
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The nonprofit’s ambitious effort got hundreds of readers to sift through television ad spending records. Here’s what they learned along the way. Amanda Zamora
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Technology is aiding reporting at both the high and the low ends of the business.
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Crowdsourcing and computer intelligence help reverse-engineer campaign targeting.
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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
889A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
448This is my next step: How The Verge wants to grow beyond tech blogging
“We want to use technology as a way to define pop culture, in the way Rolling Stone used music and Wired used the early Internet.”
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