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From Nieman Reports: The powers and perils of news personalization
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“Subscriptions only matter if organizations have a strong sense of who they are. One of the tolls of the platforms has been to sap us of that sort of identity.”
That’s the argument of the BBC’s Trushar Barot, who believes voice AI is the biggest technology revolution that the news industry is missing — and that it’s not too late to do something about it.
Plus: Gimlet launches a history show, DGital Media rebrands, and the launch of a new “improvised sci-fi sitcom.”
Innovation on mobile is great, but we need new and better ways to judge whether what we’re trying is working.
Plus: 1 in 5 Americans now listens to podcasts (sort of), Night Vale expands, and WNYC goes local and limited-run to cover gentrification in Brooklyn.
A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: “Analytics can be about more than having a big screen with numbers that go up and down.”
Plus: Remixing podcast talent to build new shows, Google prepares to enter the market in a big way, and how to avoid “radiosplaining.”
We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.