Like other newspapers, the Herald has seen the benefits in relying on humans over bots in running social media accounts.

The Miami Herald is a daily newspaper in Miami owned by The McClatchy Company. The Herald’s average daily print circulation as of fall 2010 was 151,612, plus 22,597 for its daily e-edition. The newspaper reported combined web traffic of 5.9 million monthly unique visitors in fall 2009. The Herald also operates the Spanish-language news organization El…



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The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
It’s a project of the Nieman Foundation for Journalism at Harvard University.