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Articles tagged Mic (16)

So why’d the Times make your phone buzz twice Tuesday afternoon? The inspiration was threaded tweets.
“The thesis here was that we were connecting the audiences that we were growing organically within social and were doing our journalism and original storytelling around and then connecting that back to our own site.”
“We’re pretty optimistic that there will be some innovative ad format that follows all of this.”
“Being outside looking in, to me, is quite important. I think that, for the audience and also for a lot of the people involved in this, it’s a lifelong feeling of trying to make sense of a world that you’re not necessarily inside of or a part of.”
The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.
“We don’t just present a bunch of headlines and say what we think. Our videos are chock-full of facts and research.”
“Part of the appeal here is that this an unexpected combination. But I think we’d argue that we’re not that different,” said Economist deputy editor Tom Standage.