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Articles tagged Mic (18)

“In the West, Cracked, BuzzFeed, and Mashable had really picked up steam. We couldn’t relate to the contents; we didn’t get the jokes. So we decided to create content for people like us.”
“We’re about ideas, but we’re also about instigating actions. Though I believe our role is to seed ideas for the future, you want a journalism that has impact. It’s news readers can use.”
So why’d the Times make your phone buzz twice Tuesday afternoon? The inspiration was threaded tweets.
“The thesis here was that we were connecting the audiences that we were growing organically within social and were doing our journalism and original storytelling around and then connecting that back to our own site.”
“We’re pretty optimistic that there will be some innovative ad format that follows all of this.”
“Being outside looking in, to me, is quite important. I think that, for the audience and also for a lot of the people involved in this, it’s a lifelong feeling of trying to make sense of a world that you’re not necessarily inside of or a part of.”
The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.