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Articles tagged Mike Orren (3)

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Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
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Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
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Content produced by news companies is increasingly being sent down new paths — from the new advertorial to repurposing old archives.
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