For the vast majority of news outlets, Apple’s cut of a subscription sold on an iPhone will now drop from 30% to 15%. Will that change any publishers’ minds?
By gutting local advertising overnight, COVID-19 has accelerated strategies — like cutting print days, corporate consolidation, or even closing down offices — that publishers had hoped could wait a while longer.
The coronavirus pandemic is proving the value of local news to millions of readers, driving up subscriptions. But the advertising collapse is knee-buckling. “If it’s a couple of months, we’ll make it through. If it’s six months, all bets are off.”
Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
Doctor, Ken. "The newsonomics of native, indigenous, and immigrant content." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 21 Nov. 2012. Web. 18 Apr. 2024.
APA
Doctor, K. (2012, Nov. 21). The newsonomics of native, indigenous, and immigrant content. Nieman Journalism Lab. Retrieved April 18, 2024, from https://www.niemanlab.org/2012/11/the-newsonomics-of-native-indigenous-and-immigrant-content/
Chicago
Doctor, Ken. "The newsonomics of native, indigenous, and immigrant content." Nieman Journalism Lab. Last modified November 21, 2012. Accessed April 18, 2024. https://www.niemanlab.org/2012/11/the-newsonomics-of-native-indigenous-and-immigrant-content/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/11/the-newsonomics-of-native-indigenous-and-immigrant-content/
| title = The newsonomics of native, indigenous, and immigrant content
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 21 November 2012
| accessdate = 18 April 2024
| ref = {{harvid|Doctor|2012}}
}}
