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Articles tagged Mike Orren (3)

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Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
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Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
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Content produced by news companies is increasingly being sent down new paths — from the new advertorial to repurposing old archives.
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“This opens up all kind of new ways and products to tell stories that are not so focused on production values.”
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Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Politico
MediaNews Group
Outside.in
The Bay Citizen
Daily Kos
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The Daily Beast
The Washington Post
St. Louis Globe-Democrat
Forbes
Chi-Town Daily News
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