Millennials | Nieman Journalism Lab

Articles tagged Millennials (39)

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Sophie CulpepperOctober 31, 2023

A Philly Inquirer ad campaign leans into local pride and inside jokes to win over millennials

“Unsubscribe from antiquated notions about Philly and antiquated notions about the news, and subscribe to a more authentic Philly today and tomorrow and what your news can be — multi-platform.”

Laura Hazard OwenMarch 12, 2019

Refinery29’s Unbothered is made for and by black millennial women

“A lot of the time, diversifying content is tied to a financial decision. And while I do think that targeting black women is a very smart financial decision, it was also very important that we communicate that this is out of an authentic desire to fill a void.”

Christine SchmidtNovember 7, 2018

Can this network of lit-to-be-local newsletters unlock younger civic engagement?

6AM runs six sites in four states across the Southeast, in areas “where they are not big enough to have multiple daily papers, yet they are big enough to have a huge life force and a huge heart.”

Shan WangNovember 30, 2017

At this EU-supported online outlet for young Europeans, its readers are also its writers and translators

Cafébabel’s articles — all of which are available in multiple languages — inhabit a Europe where Italians might care about a climate policy issue in Portugal or Spaniards might be interested in an up-and-coming artist from Switzerland.

The future of news (and far beyond), according to Scandinavian media giant Schibsted’s latest trends report

Laura Hazard OwenJune 19, 2017

Washington Post forma equipe feminina para produzir conteúdo para mulheres

Ideia é aumentar o número de leitoras.

Laura Hazard OwenJune 19, 2017

With The Lily, The Washington Post wants to draw young women in (but won’t do a subscription hard sell)

“We wanted to reach an audience we’re not reaching as well as we could.”

Joseph LichtermanMay 10, 2017

How Germany’s Die Zeit is trying to reach a younger audience (while also putting up a paywall)

“Sometimes people think there is only one strategy: theirs. I think that is wrong. Everyone needs to look for their own solution.”

Josh Topolsky’s The Outline officially launches and it burns the eyes (but the ad experience does look cool)

There’s lots of free news online from public media, but it doesn’t seem to discourage paying for other news

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