I’ve written about the experimental Time Inc. magazine Mine before; it’s an attempt to bring some degree of customization to the one-size-fits-all-subscribers magazine business. I just got my second issue, so here’s a quick update of my earlier, skeptical review.
The personalized Lexus ads are still a little creepy, I think. One refers to my [...]

A brief update on Mine, the Time Inc. magazine customization effort I wrote about yesterday where you pick the mags whose old articles you’d like repackaged into a custom advertising vehicle for Lexus.
In the comments of that post, a woman named lindadcb writes:
I received a copy of “Mine” and it did not contain the titles [...]

Last month, Time Inc. announced a new “customized magazine” project it’s calling Mine. The idea is that you tell Time Inc. which of its magazines you like, and it’ll send you a customized set of issues combining content from each. I was on the record as skeptical, since I think customization is something the Internet [...]