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Articles tagged mobile advertising (27)

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The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.
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Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
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Plus: Questions about Twitter’s growth, inside the White House press corps, and the rest of the week’s news in journalism and tech.
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Ghafla won’t win any journalism awards any time soon, but it’s evidence that some of the revenue models pioneered by a few American outlets are finding uptake elsewhere. Sam Petulla
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The Guardian’s first VR project makes viewers experience the horrors of solitary confinement
“It’s a story which is all about space and the environment you’re in. Even though this is a small space, the story is all about that space.”
0TipOff, an email newsletter, is trying to explain sports to non-fans
Launched last fall by a team of investors and writers, TipOff has attracted 50,000 subscribers.
0Good news, publishers: People will read your long stories on their phones (for two minutes, anyway)
People will read longer content on their smartphones, a new Pew report finds.
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ProPublica
Al Jazeera
Iowa Center for Public Affairs Journalism
San Francisco Chronicle
Tribune Publishing
Windy Citizen
Fwix
Twitter
TBD
Grist
Circa
Chicago Tribune