Since 2011, the share of Americans’ media consumption that happens in print has dropped about 40 percent. But the share of American ad dollars that go to print has dropped more than 60 percent.
Since 2011, the amount of time Americans spend with print has dropped about 40 percent. But the amount of ad dollars that go to print has dropped even more.
The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.
Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
Benton, Joshua. "The scariest chart in Mary Meeker’s slide deck for newspapers has gotten a little scarier." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 May. 2014. Web. 24 Apr. 2024.
APA
Benton, J. (2014, May. 28). The scariest chart in Mary Meeker’s slide deck for newspapers has gotten a little scarier. Nieman Journalism Lab. Retrieved April 24, 2024, from https://www.niemanlab.org/2014/05/the-scariest-chart-in-mary-meekers-slide-deck-for-newspapers-has-gotten-a-little-scarier/
Chicago
Benton, Joshua. "The scariest chart in Mary Meeker’s slide deck for newspapers has gotten a little scarier." Nieman Journalism Lab. Last modified May 28, 2014. Accessed April 24, 2024. https://www.niemanlab.org/2014/05/the-scariest-chart-in-mary-meekers-slide-deck-for-newspapers-has-gotten-a-little-scarier/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/05/the-scariest-chart-in-mary-meekers-slide-deck-for-newspapers-has-gotten-a-little-scarier/
| title = The scariest chart in Mary Meeker’s slide deck for newspapers has gotten a little scarier
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 28 May 2014
| accessdate = 24 April 2024
| ref = {{harvid|Benton|2014}}
}}
