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Articles tagged mobile advertising (29)

Pew’s annual survey of the news media shows that trends of mobile consumption and platform domination are ongoing.
The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.
Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
Plus: Questions about Twitter’s growth, inside the White House press corps, and the rest of the week’s news in journalism and tech.
Ghafla won’t win any journalism awards any time soon, but it’s evidence that some of the revenue models pioneered by a few American outlets are finding uptake elsewhere. Sam Petulla