All entries tagged: mobile advertising
Washington Post gauging readers’ willingness on paid content, both on new iPhone app and on the website
The Washington Post caused a bit of a stir yesterday when it announced a $1.99-a-year iPhone app. The choice was interesting both because it offered time-limited access to content and because of the low price point — at a time when other newspaper execs are apparently debating prices more than 100 times greater. As our friend [...]
The Newsonomics of online marketing
Take two simple words: online advertising and replace them with “digital marketing.”
Within that simple word change,we see a world shifting, and one of huge, fundamental importance to news publishing.
So it’s called the iPad: Five thoughts on how it will (and won’t) change the game for news organizations
So, it’s official: There is an Apple tablet, and it’s called the iPad. And, at least to these Apple-friendly eyes, it looks really, really nice. I can feel my credit card getting warm already.
But for future-of-journalism junkies, the question was never whether or not Apple could come up with a sexy new device. The question [...]
What 2010 will bring newspapers: Bad revenue news, bad bankruptcy news, and maybe a nice tablet
[Yesterday, we showed how our Martin Langeveld's predictions for 2009 turned out. A few hits, a few misses, but lots of thoughts provoked. Here's his list of what we can expect in 2010. —Josh]
Newspaper ad revenue: At least technically, the recession is over, with GDP growth measured at 2.2 percent in Q3 of 2009 and [...]
In the Times R&D Lab, the future of news is the future of advertising
Our tour of The New York Times Co.’s research and development lab, which concludes with today’s video, represents the first time many of their projects have been seen in the wild. But before we got in there, similar tours had been given to more than 150 advertisers. The company, of course, has a huge stake [...]








