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Articles tagged mobile advertising (27)

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The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.
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Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
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Plus: Questions about Twitter’s growth, inside the White House press corps, and the rest of the week’s news in journalism and tech.
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Ghafla won’t win any journalism awards any time soon, but it’s evidence that some of the revenue models pioneered by a few American outlets are finding uptake elsewhere. Sam Petulla
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From Nieman Reports: Why your news site should be more readable for the visually impaired
Over eight million Americans have trouble with their vision. Here’s how newsrooms can (and should) design with them in mind.
0A new podcast from Mic and The Economist aims for a global perspective on the 2016 election
“Part of the appeal here is that this an unexpected combination. But I think we’d argue that we’re not that different,” said Economist deputy editor Tom Standage.
0The New Yorker Today is the magazine’s new iPhone app for its online articles (plus cartoons)
The app will be free for a time while The New Yorker figures out how many articles readers can access before hitting the paywall.
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