Nieman Foundation at Harvard
HOME
          
LATEST STORY
From Nieman Reports: The powers and perils of news personalization
ABOUT                    SUBSCRIBE

Articles tagged mobile (304)

“To be a Times reporter is to be in some ways a raconteur, right? A lot of the journalists here are great, great storytellers at a bar…I think The Daily taps into that great oral tradition of journalists, enthusiastically talking about a story in a way they’re excited about, and it gets people excited about it.”
Will more than 2 percent of digital readers ever pay for news? “There is a whole universe living between ads and subscriptions.”
His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
Trzeba dotrzeć do odbiorcy tu, gdzie akurat się znajduje – czyli, zdaniem Univision, także podczas przygotowań do silnej burzy lub w trakcie szybkiej ewakuacji. Z telefonem w dłoni.
“The impact we’ve made has been noticeable on people in powerful positions, whether it’s politicians or mainstream media. We’ve opened them up, to see that you can’t ignore this, and that’s a good first step.”
Is Tronc’s acquisition of the New York tab a linchpin to a national strategy, or just another declining property to add to its portfolio?
“It wasn’t only about launching the new teams itself…The way we are launching new services impacts in a very big editorial way how we’re running existing ones.”
A Apple não irá, entretanto, sofrer um corte na receita das assinaturas.
“Did we make the job reports live blog better, because we put more attention to it, and should we push to do more things like this in the newsroom in general?”