All entries tagged: Murray Gaylord
NYT going back to Facebook well
The New York Times will be poking around on Facebook again next week with a marketing campaign focused on Barack Obama’s inauguration. You might recall that the Times found success advertising on the popular social-networking site the day after Obama’s election. Murray Gaylord, the Times’ vice president of marketing, later explained why the newspaper is [...]
More on NYT’s Facebook push
I spoke to Murray Gaylord, vice president of marketing at The New York Times, on Wednesday evening to get more information on his Facebook advertising campaign that seemed so successful. (They more than tripled the fans of the NYT’s Facebook page, and Facebook users sent their friends more than 400,000 free gifts with a [...]
