All entries tagged: National Fisheries Institute
New public relations: Beating back bad press with Google AdWords
The New York Times reported on its front page in September that hoki, an unattractive sea creature best known as the primary ingredient in the Filet-O-Fish, is at risk of depletion. Naturally, the New Zealand companies that farm hoki by the metric ton weren’t pleased by the article, which pointed to “ominous signs of overfishing.”
Time [...]
