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Articles tagged National Post (8)

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What if, instead of turning journalists into experts, you focused on turning experts into journalists?
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Newspapers and other publishers are realizing the value of selling something other than their primary product to readers — and ebooks are leading the way.
national-post-ebooks-1-outline
The Canadian national daily has published six ebooks in less than three months, testing the waters to see what connects with readers.
April 14, 2011
January 13, 2011
October 5, 2010
September 9, 2010
October 7, 2009
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
792A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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