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Articles tagged National Post (8)

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What if, instead of turning journalists into experts, you focused on turning experts into journalists?
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Newspapers and other publishers are realizing the value of selling something other than their primary product to readers — and ebooks are leading the way.
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The Canadian national daily has published six ebooks in less than three months, testing the waters to see what connects with readers.
April 14, 2011
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October 5, 2010
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October 7, 2009
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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
889A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
448This is my next step: How The Verge wants to grow beyond tech blogging
“We want to use technology as a way to define pop culture, in the way Rolling Stone used music and Wired used the early Internet.”
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