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Articles tagged native advertising (44)

“Think of all these sites as the digital, non-linear television arm of Univision.”
There’s money in marijuana, but is there money in marijuana coverage? (Yes, yes there is.)
“Publishers hate these companies but make too much money from them to stop working with them.”
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.
The series isn’t overtly promotional, but its tone is very different from that of recent true crime coverage like Serial and Making a Murderer.
Flipping the Q&A into an A&Q: “Where are the interesting, unresolved, complex, nuanced questions?”
“I don’t consider it advertising. It’s a podcast show that just happens to be produced by a brand instead of a network.”