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Articles tagged native advertising (47)

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“What we want to do is create the best possible place to support great content. How does the best media in the world work? In almost every case, the best media is supported by those who consume it.”
The majority of Pictoline’s revenue — it’s profitable and brought in $1 million last year — now comes from creating sponsored illustrations for advertisers.
La mayoría de los ingresos de la empresa con sede en México provienen de contenidos visuales patrocinados por anunciantes. Son rentables: generaron 1 millón de dólares el año pasado.
“Think of all these sites as the digital, non-linear television arm of Univision.”
There’s money in marijuana, but is there money in marijuana coverage? (Yes, yes there is.)
“Publishers hate these companies but make too much money from them to stop working with them.”
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.