Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
Maybe it’s just a new iteration on the advertorials newspapers and magazines have run for decades. Maybe it’s a scurrilous devaluation of journalism. Either way, it’s here, and at the highest levels of the business. Joshua Benton
Benton, Joshua. "Like it or not, native advertising is squarely inside the big news tent." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 15 Sep. 2014. Web. 18 Apr. 2024.
APA
Benton, J. (2014, Sep. 15). Like it or not, native advertising is squarely inside the big news tent. Nieman Journalism Lab. Retrieved April 18, 2024, from https://www.niemanlab.org/2014/09/like-it-or-not-native-advertising-is-squarely-inside-the-big-news-tent/
Chicago
Benton, Joshua. "Like it or not, native advertising is squarely inside the big news tent." Nieman Journalism Lab. Last modified September 15, 2014. Accessed April 18, 2024. https://www.niemanlab.org/2014/09/like-it-or-not-native-advertising-is-squarely-inside-the-big-news-tent/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/09/like-it-or-not-native-advertising-is-squarely-inside-the-big-news-tent/
| title = Like it or not, native advertising is squarely inside the big news tent
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 15 September 2014
| accessdate = 18 April 2024
| ref = {{harvid|Benton|2014}}
}}
