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Articles tagged News Corp. (121)

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The Open Brand Safety framework is an attempt to create a master list of fake news sites so advertisers can learn to avoid them.
Editor-in-chief Gerard Baker says the paper, which confronted a 21 percent decrease in advertising revenue in the most recent quarter, is trying to attract subscribers.
As Fox’s Dr. Frankenstein exits right, the Murdochs are left to reboot their wounded cable news leader.
The digital startups were supposed to figure out how to replace the legacy news outlets. Now they’re facing their own headwinds.
“We’re pursuing the idea of editions everywhere. An edition is something that can be finished. When you’ve read it, you feel up-to-date; you’ve been told what you need to know for the day or the week.”
It’s one element of a broader expansion for the social news agency, which is also growing its product team and working on improving its core trend-detection technology.
Publishers thought mobile devices might let them retake control of the distribution channel. But they haven’t had as much success as they’d hoped for driving users to their single-source apps.