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Articles tagged newsletters (20)

“Email is kind of like a living room. It’s a very personal space. You let in your friends, the coworkers you like, and a couple of brands you really trust — like this one.”
Closing in on a year, the company founded by serial entrepreneur and investor Jason Calacanis now has around 300,000 subscribers across 30 newsletters, and average open rates just above 40 percent.
“We’ve noticed a lot of people paying attention to immigration coverage who didn’t report it before, and there’s been a broadening of who’s covering it.”
“One guy put in a hundred grand.”
“I look at Axios as a rolling R&D lab,” Jim VandeHei, chairman and CEO of the new venture, said in a Q&A.
“There’s a thematic through-line and a coherence that you get from reading the intro and the email all the way through. This is not something you’re going to create by just sending out a email RSS feed or using an algorithm.”
How the perceived lack of authenticity in women’s magazines is leading readers (and writers) to personal newsletters.