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How the Swiss newspaper NZZ is building products to try and cultivate new paying audiences
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Articles tagged Newsonomics (213)

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As Fox’s Dr. Frankenstein exits right, the Murdochs are left to reboot their wounded cable news leader.
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“No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running.”
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“What you don’t want is the brands to disappear in some kind of homogenized platform. It’s not just that we don’t want it — I think readers don’t want it. They feel the degree of loyalty.”
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You’ve had better things to do than follow every twist in this insane battle, so here’s a primer on how things got so troncked up.
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Platforms aren’t neutral — but it’s not just a digital problem.
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Tribune Publishing’s Michael Ferro says he wants to bring The Washington Post’s Arc CMS to its newspapers. Is that a grasp at credibility or a model for other news companies to outsource their tech stacks?
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“Think about platforms as fishing places where you can find large, engaged audiences and build a relationship with them by providing content. Then offer these users some other services off-platform.”
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The digital startups were supposed to figure out how to replace the legacy news outlets. Now they’re facing their own headwinds.
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Well-intentioned antitrust actions by the Department of Justice are likely to deliver two newspapers to a company with a record of milking papers for profit through deep cutbacks.
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For the first time, I see a newspaper-created product that seems utterly comfortable with the digital medium.