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Articles tagged Newspaper Association of America (20)

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Maybe it’s not quite as big a change as the rise of the web — but the rise of the smartphone deserves to be in the conversation. And traditional news companies are falling behind.
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At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.
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Plus: BuzzFeed’s native advertising model, protecting anonymous sources at Fox News, and the rest of the week’s news about the future of news.
A newly laid brick wall
Pew says around 150 U.S. dailies have digital subscription models, but AP reports 300 newspapers with paywalls.
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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
889A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
448This is my next step: How The Verge wants to grow beyond tech blogging
“We want to use technology as a way to define pop culture, in the way Rolling Stone used music and Wired used the early Internet.”
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