The $4-a-month app, which launched in January, was an attempt to reach readers outside the U.K. and find a new revenue stream outside The Times’ usual strict paywall.
“We’re pursuing the idea of editions everywhere. An edition is something that can be finished. When you’ve read it, you feel up-to-date; you’ve been told what you need to know for the day or the week.”
The Times’ effort to give readers a free taste of its opinion pieces wasn’t generating enough of an impact on paid subscriptions to be worthwhile. Linda Kinstler
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Kinstler, Linda. "The Times of London, navigating audience with a strict paywall, retires its opinion Tumblr." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Jun. 2013. Web. 17 Apr. 2024.
APA
Kinstler, L. (2013, Jun. 18). The Times of London, navigating audience with a strict paywall, retires its opinion Tumblr. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2013/06/the-times-of-london-navigating-audience-with-a-strict-paywall-retires-its-opinion-tumblr/
Chicago
Kinstler, Linda. "The Times of London, navigating audience with a strict paywall, retires its opinion Tumblr." Nieman Journalism Lab. Last modified June 18, 2013. Accessed April 17, 2024. https://www.niemanlab.org/2013/06/the-times-of-london-navigating-audience-with-a-strict-paywall-retires-its-opinion-tumblr/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/06/the-times-of-london-navigating-audience-with-a-strict-paywall-retires-its-opinion-tumblr/
| title = The Times of London, navigating audience with a strict paywall, retires its opinion Tumblr
| last = Kinstler
| first = Linda
| work = [[Nieman Journalism Lab]]
| date = 18 June 2013
| accessdate = 17 April 2024
| ref = {{harvid|Kinstler|2013}}
}}
