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“I care about the news, and I have a lot of news left in me, and it’s wonderful to grow a new news audience,” says Madhulika Sikka, who joined Mic in September.
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For ten months next year, these seven new fellows will be embedded with the teams of organizations like CORRECT!V, Frontline, and the Los Angeles Times.
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NPR has always recommended books, films, TV shows, and music to its listeners. Earbud.fm is the first time it’s making recommendations in an industry where it’s also one of the biggest content creators.
Roman Mars at TED2015 - Truth and Dare, Session 10, March 16-20, 2015, Vancouver Convention Center, Vancouver, Canada. Photo: Bret Hartman/TED
“That’s part of the strategy. Make the funnel as big as you can, make people really excited about supporting your content, and then you have a relationship to work with and follow up on.”
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The magazine is collaborating with WNYC Studios to launch a new radio show and podcast. So what, exactly, does The New Yorker sound like?
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“We see HBO going into the podcast business, but we should also look at HBO. We should be focusing on making shows that huge chunks of America will entertain themselves with.”
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“Our job is to really talk to each other and push back on our story ideas and the lenses we’re applying to these stories, and then try to invite the audience into the conversation as much as possible.”
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“There’s a transaction cost associated with podcasts for every listener. It’s a commitment, a choice. You don’t do it for something you just don’t care that much about.”
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Did blogging win, influencing the shape of all online media? Or is there room in 2015 for a reinvigoration of what the form — personality, connection, conversation, context — once promised?
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“We’re pursuing the idea of editions everywhere. An edition is something that can be finished. When you’ve read it, you feel up-to-date; you’ve been told what you need to know for the day or the week.”
0Hot Pod: Is the next front in podcast innovation hardware?
Plus, 21st Century Fox invests in a new podcast network, and some thoughts on the second season of Serial.
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