NYT en Español’s founding editorial director called the decision “extremely short-sighted,” and many others who’d worked on the product or read and followed it expressed their disappointment.
“What I’m trying to figure out is, what are the proxies for deeper engagement — what are the proxies for repeated use and habituation in a place like this?…Readers are not going to read 100 Australia stories. So what’s the right mix?”
“I think over the next five years, it’s possible the competitive landscape will actually get in some ways more attractive for The New York Times, because I’m afraid I see a lot of casualties over the next few years because of the economics of the industry.”
A shift in name (and in geotargeting on digital) is the latest step in the Times’ efforts to build a stronger paying audience outside the United States.
Having faced some difficulties with an earlier era’s attempts in large non-English markets, the Times is turning its focus next to more familiar territory.
It’s part of the Times’ ongoing efforts to reach international readers — and an interesting experiment on how our political system looks from the outside.
Doctor, Ken. "Newsonomics: The New York Times restarts its new-product model, in Spanish." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 8 Feb. 2016. Web. 25 Apr. 2024.
APA
Doctor, K. (2016, Feb. 8). Newsonomics: The New York Times restarts its new-product model, in Spanish. Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2016/02/newsonomics-the-new-york-times-restarts-its-new-product-model-in-spanish/
Chicago
Doctor, Ken. "Newsonomics: The New York Times restarts its new-product model, in Spanish." Nieman Journalism Lab. Last modified February 8, 2016. Accessed April 25, 2024. https://www.niemanlab.org/2016/02/newsonomics-the-new-york-times-restarts-its-new-product-model-in-spanish/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/02/newsonomics-the-new-york-times-restarts-its-new-product-model-in-spanish/
| title = Newsonomics: The New York Times restarts its new-product model, in Spanish
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 8 February 2016
| accessdate = 25 April 2024
| ref = {{harvid|Doctor|2016}}
}}
