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Articles tagged NYT en Espanol (6)

“I think over the next five years, it’s possible the competitive landscape will actually get in some ways more attractive for The New York Times, because I’m afraid I see a lot of casualties over the next few years because of the economics of the industry.”
A shift in name (and in geotargeting on digital) is the latest step in the Times’ efforts to build a stronger paying audience outside the United States.
Having faced some difficulties with an earlier era’s attempts in large non-English markets, the Times is turning its focus next to more familiar territory.
It’s part of the Times’ ongoing efforts to reach international readers — and an interesting experiment on how our political system looks from the outside.
After a few expensive misfires, the Times is building new products on a smaller, more targeted scale.