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Articles tagged online advertising (168)

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The digital startups were supposed to figure out how to replace the legacy news outlets. Now they’re facing their own headwinds.
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“We all had a sense that something important was happening, but at the time there were actually very few users. So it was a bet on people getting online and buying more PCs.”
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From newspapers for sale to a new wave of paid content; from ad blockers to Watson; from article particles to cutting back on print.
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The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.
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The Montreal daily is probably closer than any other major North American newspaper to shutting off the presses and going digital-only. But can a strategy based on tablets — whose sales have flattened — succeed in the long term?
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The owner of the Los Angeles Times, Chicago Tribune, and other out-of-fashion metro dailies has plenty of good ideas — but they’re still playing from behind.