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Articles tagged online advertising (159)

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The owner of the Los Angeles Times, Chicago Tribune, and other out-of-fashion metro dailies has plenty of good ideas — but they’re still playing from behind.
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Forget keeping up with the economy — what would it take for the newspaper business just to keep up with inflation? Even the “growth” areas are slowing down.
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Will America’s third-largest newspaper group sell as a single unit or a collection of smaller clusters? And what would lead someone to buy newspapers in 2014, anyway?
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The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
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The Times found success with its first round of paywalls, disappointment with its second. Is it hitting a paid-content ceiling?
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If newspapers are going to have to survive on their own, the first numbers aren’t encouraging. In southern California, we could see big movement fast.
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In less than two years of ownership, Aaron Kushner has changed strategies like changing lanes. A new round of cost cutting suggests the route to sustainability is still uncertain.
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
729A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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