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Articles tagged online advertising (161)

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The Montreal daily is probably closer than any other major North American newspaper to shutting off the presses and going digital-only. But can a strategy based on tablets — whose sales have flattened — succeed in the long term?
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The owner of the Los Angeles Times, Chicago Tribune, and other out-of-fashion metro dailies has plenty of good ideas — but they’re still playing from behind.
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Forget keeping up with the economy — what would it take for the newspaper business just to keep up with inflation? Even the “growth” areas are slowing down.
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Will America’s third-largest newspaper group sell as a single unit or a collection of smaller clusters? And what would lead someone to buy newspapers in 2014, anyway?
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The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
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The Times found success with its first round of paywalls, disappointment with its second. Is it hitting a paid-content ceiling?
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If newspapers are going to have to survive on their own, the first numbers aren’t encouraging. In southern California, we could see big movement fast.
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Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
1763For news organizations, this was the most important set of Apple announcements in years
A new Flipboard-clone with massive potential reach, R.I.P. Newsstand, and news stories embedded deeper inside iOS — it was a big day for news on iPhones and iPads.
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