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Articles tagged online advertising (161)

la-presse-tablet
The Montreal daily is probably closer than any other major North American newspaper to shutting off the presses and going digital-only. But can a strategy based on tablets — whose sales have flattened — succeed in the long term?
los-angeles-times-clock-cc
The owner of the Los Angeles Times, Chicago Tribune, and other out-of-fashion metro dailies has plenty of good ideas — but they’re still playing from behind.
giant-pit-of-fire-2-cc
Forget keeping up with the economy — what would it take for the newspaper business just to keep up with inflation? Even the “growth” areas are slowing down.
envelope-cc
Will America’s third-largest newspaper group sell as a single unit or a collection of smaller clusters? And what would lead someone to buy newspapers in 2014, anyway?
nytimes-building-990-cc
The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
nytimes-building-lobby-1400-cc
The Times found success with its first round of paywalls, disappointment with its second. Is it hitting a paid-content ceiling?
in-and-out-burger-los-angeles-cc
If newspapers are going to have to survive on their own, the first numbers aren’t encouraging. In southern California, we could see big movement fast.
What to read next
2569
tweets
The New York Times built a Slack bot to help decide which stories to post to social media
The bot, named Blossom, helps predict how stories will do on social and also suggests which stories editors should promote.
1287Jo Ellen Green Kaiser: Do independent news outlets have a blind spot when it comes to ethnic media?
The head of the Media Consortium argues that, by defining themselves in opposition to mainstream media, independent progressive outlets miss out on the power of ethnic and community journalism.
1029Newsonomics: 10 numbers on The New York Times’ 1 million digital-subscriber milestone
Digital subscribers are proving to be the bedrock of the Times’ business model going forward. How much more room is there for growth — and at what price points?
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