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Articles tagged online advertising (155)

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The Times found success with its first round of paywalls, disappointment with its second. Is it hitting a paid-content ceiling?
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If newspapers are going to have to survive on their own, the first numbers aren’t encouraging. In southern California, we could see big movement fast.
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In less than two years of ownership, Aaron Kushner has changed strategies like changing lanes. A new round of cost cutting suggests the route to sustainability is still uncertain.
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At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.
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The first edition of the Orange County Register’s expansion into the Times’ turf is hot off the presses. Is this about selling papers or positioning for a further shakeout of the newspaper market?
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The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
413The new Vox daily email, explained
The company’s newsletter, Vox Sentences, enters an increasingly crowded inbox. Can concise writing and smart aggregation on the day’s news help expand their audience?
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