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Articles tagged online advertising (164)

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“We all had a sense that something important was happening, but at the time there were actually very few users. So it was a bet on people getting online and buying more PCs.”
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From newspapers for sale to a new wave of paid content; from ad blockers to Watson; from article particles to cutting back on print.
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The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.
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The Montreal daily is probably closer than any other major North American newspaper to shutting off the presses and going digital-only. But can a strategy based on tablets — whose sales have flattened — succeed in the long term?
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The owner of the Los Angeles Times, Chicago Tribune, and other out-of-fashion metro dailies has plenty of good ideas — but they’re still playing from behind.
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Forget keeping up with the economy — what would it take for the newspaper business just to keep up with inflation? Even the “growth” areas are slowing down.
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Will America’s third-largest newspaper group sell as a single unit or a collection of smaller clusters? And what would lead someone to buy newspapers in 2014, anyway?
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The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
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The Times found success with its first round of paywalls, disappointment with its second. Is it hitting a paid-content ceiling?
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0Sports Illustrated’s new app has video “baked into every channel”
“Video is one of the highest priorities we have. We wanted to make it front and center.”
0Quartz sees its readers’ behaviors evolving, so it’s evolving with them: It’s launching its first major app
A Q&A with Quartz publisher Jay Lauf about the business site’s forthcoming app, adblocking, Quartz’s potential sale, and more.
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