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“I think over the next five years, it’s possible the competitive landscape will actually get in some ways more attractive for The New York Times, because I’m afraid I see a lot of casualties over the next few years because of the economics of the industry.”
The digital startups were supposed to figure out how to replace the legacy news outlets. Now they’re facing their own headwinds.
“We all had a sense that something important was happening, but at the time there were actually very few users. So it was a bet on people getting online and buying more PCs.”
From newspapers for sale to a new wave of paid content; from ad blockers to Watson; from article particles to cutting back on print.
The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.
The Montreal daily is probably closer than any other major North American newspaper to shutting off the presses and going digital-only. But can a strategy based on tablets — whose sales have flattened — succeed in the long term?