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Articles tagged online advertising (157)

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Will America’s third-largest newspaper group sell as a single unit or a collection of smaller clusters? And what would lead someone to buy newspapers in 2014, anyway?
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The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
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The Times found success with its first round of paywalls, disappointment with its second. Is it hitting a paid-content ceiling?
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If newspapers are going to have to survive on their own, the first numbers aren’t encouraging. In southern California, we could see big movement fast.
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In less than two years of ownership, Aaron Kushner has changed strategies like changing lanes. A new round of cost cutting suggests the route to sustainability is still uncertain.
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At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.
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Here’s some remarkable new data on the power of chat apps like WhatsApp for sharing news stories
At least in certain contexts, WhatsApp is a truly major traffic driver — bigger even than Facebook. Should there be a WhatsApp button on your news site?
429What’s the right news experience on a phone? Stacy-Marie Ishmael and BuzzFeed are trying to figure it out
“Nobody has to read you. You have to earn that. You have to respect people’s attention.”
343Come work for Nieman Lab
We have an opening for a staff writer in our Cambridge newsroom.
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