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Articles tagged online advertising (153)

slippery-when-wet-bad-driver-cc
Ken Doctor    
In less than two years of ownership, Aaron Kushner has changed strategies like changing lanes. A new round of cost cutting suggests the route to sustainability is still uncertain.
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Ken Doctor    
At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.
los-angeles-register
Ken Doctor    
The first edition of the Orange County Register’s expansion into the Times’ turf is hot off the presses. Is this about selling papers or positioning for a further shakeout of the newspaper market?
love-money
Ken Doctor    
For decades, newspapers moved from local ownership to nationwide chains. Now, the shift is in the other direction — with the help of your friendly neighborhood billionaire.
elephant-in-the-room
Raju Narisetti    
The senior vice president of strategy at News Corp has some ideas about how to determine how outlets are really managing the disruption of their businesses — and newsrooms.
state-of-the-news-media-pew
Justin Ellis    
Pew’s annual omnibus report finds that the transition to digital, and the influx of new money and new ideas, only represents a sliver of activity in the broader media.
wsj-nyt-competition
Ken Doctor    
Fueled by Rupert Murdoch’s ambitions and significant investments, The Wall Street Journal seemed to have all the momentum in its newspaper war against The New York Times. That’s changed. Why?
2014-calendar-cc
Ken Doctor    
These are the nine big themes that will further separate the winners from the losers when we look back a year from now.
kpcc-ipad-hero
Ken Doctor    
How can public radio prepare for a life beyond radio? In California, one local powerhouse is betting on a tablet app that tries to bring together all that public media can do.