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The newsonomics of telling your audience what they should do
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Articles tagged OPB (10)

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At WNYC, a public radio station is getting more aggressive about telling people what to do: go vote, get more sleep, stay healthy. What happens when a news outlet starts talking about behavior change?
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The paper’s cut back on print and bet on digital. What sort of a news operation will Mark Katches be taking over?
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What happens to sharing when you break the most remarkable 30 seconds out of a 10-minute audio piece?
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Two-year-old startup GoLocal24 is expanding from its New England base across the continent. Will business-driven for-profits like it fill the void of local news in ways nonprofit outlets can’t?
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How can public radio prepare for a life beyond radio? In California, one local powerhouse is betting on a tablet app that tries to bring together all that public media can do.
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Portland’s Oregonian is up next in the newspaper chain’s cut-print-days-and-newsroom-staff strategy. But does it make sense — and can its leaders execute the plan?
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2013 could end up making 2012 seem calm by comparison.
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Publishers are getting more aggressive about repackaging their work into ebooks, iPad magazines, and other new forms, in the hopes of creating something readers will pay for.
September 9, 2010
August 2, 2010
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Ken Doctor: The New York Times’ financials show the transition to digital accelerating
The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
496Controlled chaos: As journalism and documentary film converge in digital, what lessons can they share?
Old and new media types from journalism, documentary, and technology backgrounds gathered at MIT to share practices and discuss mutual concerns.
324Before the “teaching hospital model” of journalism education: 5 questions to ask
It’ll take a new generation of academic leadership — willing to incur the wrath of faculty, the greater university, alumni, industry, and analysts — to break through the old ways we train journalists.
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