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How can local TV news fix its young person problem? Maybe it needs to look more like Vox
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Articles tagged Ophan (3)

It’s building on its in-house analytics dashboard, Stela, with the goal of making audience engagement data easy to find, simple to understand, and even fun to use.
A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: “Analytics can be about more than having a big screen with numbers that go up and down.”
Since its launch in 2011, The Guardian has consistently made changes to its in-house analytics tool, Ophan.