On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”
Owen, Laura Hazard. "“Punchier and stronger” and with way more women: How Outside Magazine got to be badass online." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 Jan. 2018. Web. 18 Feb. 2019.
APA
Owen, L. (2018, Jan. 24). “Punchier and stronger” and with way more women: How Outside Magazine got to be badass online. Nieman Journalism Lab. Retrieved February 18, 2019, from http://www.niemanlab.org/2018/01/punchier-and-stronger-and-with-way-more-women-how-outside-magazine-got-to-be-badass-online/
Chicago
Owen, Laura Hazard. "“Punchier and stronger” and with way more women: How Outside Magazine got to be badass online." Nieman Journalism Lab. Last modified January 24, 2018. Accessed February 18, 2019. http://www.niemanlab.org/2018/01/punchier-and-stronger-and-with-way-more-women-how-outside-magazine-got-to-be-badass-online/.
Wikipedia
{{cite web
| url = http://www.niemanlab.org/2018/01/punchier-and-stronger-and-with-way-more-women-how-outside-magazine-got-to-be-badass-online/
| title = “Punchier and stronger” and with way more women: How Outside Magazine got to be badass online
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 24 January 2018
| accessdate = 18 February 2019
| ref = {{harvid|Owen|2018}}
}}
