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Newsonomics: Trump may be the news industry’s greatest opportunity to build a sustainable model
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Articles tagged paywall (240)

Readers have finally understood that their payments for the news will actually make a difference in what they and their community know. That model needs to be extended down to states and cities.
“As a businessman, I try to run this like a Main Street shop. If you’re a subscriber and you have some issue, I need to respond to those issues promptly, as if it was your neighborhood hardware store. That’s part of my job.”
Despite a bad fall shadowed by news about ad revenue declines and layoffs, the Journal has ridden what seems to be a post-election wave of interest in paid media. It’s counting on changes in paywall strategy to bring in even more digital subscribers.
The branded content business, meanwhile, isn’t growing as strongly as projected.
The Oklahoma-based investigative site had about 750 subscribers paying $30 a month.
“The individuals who pay us every year are the readers who are going to count most in our world.”
A digital subscription starts at £2 per week and includes other perks, like an Amazon Echo Dot for the earliest batch of annual premium subscribers.
“One of the things you’ve seen across the marketplace for the last five years is a lot of companies are chasing the same kind of traffic from the same social distribution mechanisms…It’s not a recipe for producing a distinctive media brand.”
Getting revenue directly from listeners is not an immediate priority for most podcast companies. But when payment does arrive, will the money go mostly to producers, networks, or platforms? Part 3 of a five-part series on the business of on-demand audio.
“The destination has become a very hard place to protect.”