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Articles tagged paywall (248)

“I think over the next five years, it’s possible the competitive landscape will actually get in some ways more attractive for The New York Times, because I’m afraid I see a lot of casualties over the next few years because of the economics of the industry.”
Led by the cofounder of Square, Invisibly promises “four-figure CPMs” and a way to make big money off readers who won’t subscribe. It says it has most of the U.S. digital news industry on board. But is it just “an ad network dressed up as a savior for news sites”?
The Belgian investigative news site Apache is a co-op, counting on its shareholders and subscribers — who are often the same people.
Las sumas fueron mucho más grandes de lo que esperaba.
This crowdfunding startup wants to be the bridge between declining advertising revenues and paywalls with low conversion rates.
“Nobody goes into journalism because they want to cater to advertisers and deliver them as many eyeballs as possible.”
With its business model squarely built around reader revenue, getting users logged in is a critical step toward payment. So the Times is making a “shift from platform to reader.”
Journalists and publishers need to breathe new life into the social contract with readers: The audience holds the media accountable, the media holds the powerful accountable.
Readers have finally understood that their payments for the news will actually make a difference in what they and their community know. That model needs to be extended down to states and cities.
“As a businessman, I try to run this like a Main Street shop. If you’re a subscriber and you have some issue, I need to respond to those issues promptly, as if it was your neighborhood hardware store. That’s part of my job.”