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Articles tagged paywalls (100)

“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”
“People who have studied the information age at this point recognize that there were a bunch of problems and side effects to the fact that people weren’t asked to pay for content in the early years of the internet.”
“We’ve learned a lot over the last few years about how to construct a business model that allows a substantial but still relatively small news organization to thrive.”
“We’ve learned a lot in five years about what the levers are, how we can pull them and what are the tradeoffs. We understand a lot of things better than we used to. The changes are the natural evolution of that understanding.”
“The Daily is really in the service of this mission of making people more thoughtful, less neurotic, more calm, and seeing the world through the lens of progress.”
Despite a bad fall shadowed by news about ad revenue declines and layoffs, the Journal has ridden what seems to be a post-election wave of interest in paid media. It’s counting on changes in paywall strategy to bring in even more digital subscribers.