Nieman Foundation at Harvard
HOME
          
LATEST STORY
Newsonomics: The Daily’s Michael Barbaro on becoming a personality, learning to focus, and Maggie Haberman’s singing
ABOUT                    SUBSCRIBE

Articles tagged paywalls (95)

“We’ve learned a lot over the last few years about how to construct a business model that allows a substantial but still relatively small news organization to thrive.”
“We’ve learned a lot in five years about what the levers are, how we can pull them and what are the tradeoffs. We understand a lot of things better than we used to. The changes are the natural evolution of that understanding.”
“The Daily is really in the service of this mission of making people more thoughtful, less neurotic, more calm, and seeing the world through the lens of progress.”
Despite a bad fall shadowed by news about ad revenue declines and layoffs, the Journal has ridden what seems to be a post-election wave of interest in paid media. It’s counting on changes in paywall strategy to bring in even more digital subscribers.
Shifting the focus to digital was hardly just a business decision, though: “Really, this was pretty much the only source that could help us go through.”
Sometimes it’s a response to a public emergency; sometimes it’s just to build audience.
Last year, the Canadian daily became the first North American paper to introduce per-article payments. It’s found fewer takers than expected, but they’re buying more on average.
The app will be free for a time while The New Yorker figures out how many articles readers can access before hitting the paywall.