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Articles tagged paywalls (91)

Despite a bad fall shadowed by news about ad revenue declines and layoffs, the Journal has ridden what seems to be a post-election wave of interest in paid media. It’s counting on changes in paywall strategy to bring in even more digital subscribers.
Shifting the focus to digital was hardly just a business decision, though: “Really, this was pretty much the only source that could help us go through.”
Sometimes it’s a response to a public emergency; sometimes it’s just to build audience.
Last year, the Canadian daily became the first North American paper to introduce per-article payments. It’s found fewer takers than expected, but they’re buying more on average.
The app will be free for a time while The New Yorker figures out how many articles readers can access before hitting the paywall.
The $399-a-year site covering the tech industry expects subscribers to pay their own way, but promises access to “people only the most well-known execs typically meet.”