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From the unbanked to the unnewsed: Just doing good journalism won’t be enough to bring back reader trust
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Articles tagged personal brand (4)

Plus: The death of Helen Thomas, James Risen and the shield law, and the rest of the week’s journalism and tech must-reads.
“What if news organizations confronted the reality that nearly all media will be ‘social media’ a decade hence?…What if news organizations acknowledged this — or even got out in front of it, ahead of the curve this time — and organized themselves as platforms for talent?” Nicco Mele and John Wihbey
The cultural critic on what 2012 will bring for branding, diversity, and serendipity…and what hipster angels have to do with the media’s future. Rachel Sklar