“Say you read a lot about cooking, and someone similar to you has also read a lot about cooking, but also read a Saturday profile from International about a chef in Italy. We may surface that story in your queue in your newsletter.”
“If you took away advertising from the platforms we have currently, if you took away the need to addict people and harvest their data and keep them refreshing their pages, what would that experience look like?”
It’s driving over 100 million visits a month to news sites in the United States — on Android alone. And it’s an even bigger factor in France, Argentina, Brazil, and elsewhere.
In a country where the 10 most popular languages are all spoken by at least 25 million people, creating content that’s relevant to everyone is a tall order — which is why the BBC World Service needs some help.
“We don’t have to ask you anything. We just know, by virtue of you being a Journal reader, what you’d like to read and what you should read. You don’t have to tell us anything.”
Bilton, Ricardo. "The Washington Post tests personalized “pop-up” newsletters to promote its big stories." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 May. 2016. Web. 25 Apr. 2024.
APA
Bilton, R. (2016, May. 12). The Washington Post tests personalized “pop-up” newsletters to promote its big stories. Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2016/05/the-washington-post-tests-personalized-pop-up-newsletters-to-promote-its-big-stories/
Chicago
Bilton, Ricardo. "The Washington Post tests personalized “pop-up” newsletters to promote its big stories." Nieman Journalism Lab. Last modified May 12, 2016. Accessed April 25, 2024. https://www.niemanlab.org/2016/05/the-washington-post-tests-personalized-pop-up-newsletters-to-promote-its-big-stories/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/05/the-washington-post-tests-personalized-pop-up-newsletters-to-promote-its-big-stories/
| title = The Washington Post tests personalized “pop-up” newsletters to promote its big stories
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 12 May 2016
| accessdate = 25 April 2024
| ref = {{harvid|Bilton|2016}}
}}
