All entries tagged: Peter Kafka
Yet another “What if you go online-only?” scenario
This question keeps getting asked in various ways: “What if you just stopped printing the newspaper and went online-only? How many people would you need, what would your costs be, and could you earn enough revenue to make a profit?”
It’s not necessarily the right question, because there’s still life left in print. An online-print hybrid, [...]
Talking Points Memo’s advertising strategy explained…in 100 seconds
Last time we checked in with Talking Points Memo, which was December, the political news site planned to get serious about in-house advertising sales as it added reporters in Washington. Since then, TPM hired its first vice president of sales, Diane Rinaldo, and vastly accelerated the site’s advertising revenue. (Expanding in D.C. has not been [...]
Newspapers and rules on Twitter
This is an update to a recent post about the Wall Street Journal and its policies on Twitter use by its staff. In that post, I essentially agreed with a post by Jeff Jarvis in which he argued that the WSJ policy “missed the point” of social media in general by trying to lock down [...]








