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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
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Articles tagged Peter Kafka (11)

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Even though much of the digital advertising market is dire for news operations, a confluence of factors are making it easier than ever to build something new online.
wall-of-televisions
TV is being disrupted — but that doesn’t mean the incumbent players aren’t trying to adapt to the digital world.
March 24, 2011
December 3, 2010
July 8, 2010
May 27, 2010
June 28, 2009
May 20, 2009
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
792A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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