Every syndication dollar earned is another dollar that doesn’t have to be wrung out of highly competitive advertising markets. Importantly, the syndication dollars derive from what journalism organizations do best: create high-quality content. The big notion: create better-than-good-enough content, the kind of stuff that is beginning to flood the web. It’s another way to affirm worth: the more companies that want to use your content, the clearer the value proposition in the digital world….Some have said that in the digital world, news companies need to think of themselves both as creators and aggregators, doing what they do best and linking to the rest. Let’s amend that: creators, aggregators and syndicators, doing what they do best, licensing with zest and linking to the rest.

[I'm very pleased to say that Ken Doctor, one of the smartest minds out there on the business side of journalism's digital future, is going to be joining us here at the Nieman Journalism Lab. You'll see his pieces on the economics of news here weekly. But at the moment, Ken is focused on the [...]

Every future-of-news conference should invite Bill Densmore, director of the Media Giraffe Project and CircLabs, if only to serve as the scribe. He was, fortunately, in attendance at yesterday’s conference on business models for news, hosted by our friends across Harvard Yard at the Shorenstein Center.
I’m always on the lookout for new data on the [...]

Charles M. Sennott is executive editor and vice president of GlobalPost, an international news platform based in Boston. I spoke with Sennott on March 24, 2009 and attended the morning editorial meeting following our discussion.
Charles M. Sennott was a veteran of 25 years of journalism including nine years of international reporting with the Boston [...]