Taking Montreal’s La Presse as its model, The Star is set to debut Star Touch — evidence of its belief that tablets offer higher engagement (and higher potential revenues) than smartphones or desktop.
The Montreal daily is probably closer than any other major North American newspaper to shutting off the presses and going digital-only. But can a strategy based on tablets — whose sales have flattened — succeed in the long term?
What’s the best way to follow how the news is changing?
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Doctor, Ken. "Newsonomics: La Presse’s bet on tablets and its crossover calculus." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Jun. 2015. Web. 18 Apr. 2024.
APA
Doctor, K. (2015, Jun. 5). Newsonomics: La Presse’s bet on tablets and its crossover calculus. Nieman Journalism Lab. Retrieved April 18, 2024, from https://www.niemanlab.org/2015/06/newsonomics-la-presses-bet-on-tablets-and-its-crossover-calculus/
Chicago
Doctor, Ken. "Newsonomics: La Presse’s bet on tablets and its crossover calculus." Nieman Journalism Lab. Last modified June 5, 2015. Accessed April 18, 2024. https://www.niemanlab.org/2015/06/newsonomics-la-presses-bet-on-tablets-and-its-crossover-calculus/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/06/newsonomics-la-presses-bet-on-tablets-and-its-crossover-calculus/
| title = Newsonomics: La Presse’s bet on tablets and its crossover calculus
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 5 June 2015
| accessdate = 18 April 2024
| ref = {{harvid|Doctor|2015}}
}}
