Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
Kelly McEvers: “A lot of the great storytelling podcasts happen in the studio. I hope ours opens the door to people thinking more about what you can do in the field, when things don’t go as planned and are unexpected.”
“The key to evaluate NPR’s fate, I believe, lies in the way the institution views radio and digital/podcast audiences as two separate categories with separate strategies for audience development.”
Alex Blumberg, CEO and co-founder of Gimlet Media: “People who like public radio like podcasts, but people outside of public radio also like podcasts. So let’s find those people.”
Garber, Megan. "Collaboration in action: Frontline, Planet Money, NewsHour team up for multimedia project on Haiti." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Mar. 2010. Web. 17 Apr. 2024.
APA
Garber, M. (2010, Mar. 26). Collaboration in action: Frontline, Planet Money, NewsHour team up for multimedia project on Haiti. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2010/03/collaboration-in-action-frontline-planet-money-newshour-team-up-for-multimedia-project-on-haiti/
Chicago
Garber, Megan. "Collaboration in action: Frontline, Planet Money, NewsHour team up for multimedia project on Haiti." Nieman Journalism Lab. Last modified March 26, 2010. Accessed April 17, 2024. https://www.niemanlab.org/2010/03/collaboration-in-action-frontline-planet-money-newshour-team-up-for-multimedia-project-on-haiti/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/03/collaboration-in-action-frontline-planet-money-newshour-team-up-for-multimedia-project-on-haiti/
| title = Collaboration in action: Frontline, Planet Money, NewsHour team up for multimedia project on Haiti
| last = Garber
| first = Megan
| work = [[Nieman Journalism Lab]]
| date = 26 March 2010
| accessdate = 17 April 2024
| ref = {{harvid|Garber|2010}}
}}
