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Articles tagged PodcastOne (7)

Plus: How Apple’s changes will affect branded podcasts; what podcast publishers need to know about talent agencies; a new resource for Spanish-language producers.
Plus: A new season of shows from Gimlet, award-winning audio fiction, and NPR’s Embedded returns.
Plus new leadership at NPR One, CNN and Fox News expand podcast programming, and a new Bay Area tech company to keep and eye on.
Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
Through its early history, podcasting seemed separated from the waves of change happening in other sectors of digital media. But today, it’s increasingly facing the same questions. Part 1 of a five-part series on the business of on-demand audio.
Plus: New big-picture views from Pew, Malcolm Gladwell hits the promo circuit, and more growth in branded podcasts.
“A constructive question, at this point: What, exactly, makes a podcast strategy? Seems like a simple question with an obvious answer, but I think it’s actually pretty complex.”