Plus: GE comes back for another round of native podcast advertising, Radiotopia bets on a show made in prison, and Adobe is making it easy to create doctored audio.
“Here we have a public radio station that seems to not only fail to recognize who its natural friends are, but one that is lashing out at potential allies.”
“The key to evaluate NPR’s fate, I believe, lies in the way the institution views radio and digital/podcast audiences as two separate categories with separate strategies for audience development.”
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Quah, Nicholas. "Hot Pod: Is the NPR podcast promotion kerfuffle overblown or a sign of something real?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Mar. 2016. Web. 16 Apr. 2024.
APA
Quah, N. (2016, Mar. 22). Hot Pod: Is the NPR podcast promotion kerfuffle overblown or a sign of something real?. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2016/03/hot-pod-is-the-npr-podcast-promotion-kerfuffle-overblown-or-a-sign-of-something-real/
Chicago
Quah, Nicholas. "Hot Pod: Is the NPR podcast promotion kerfuffle overblown or a sign of something real?." Nieman Journalism Lab. Last modified March 22, 2016. Accessed April 16, 2024. https://www.niemanlab.org/2016/03/hot-pod-is-the-npr-podcast-promotion-kerfuffle-overblown-or-a-sign-of-something-real/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/03/hot-pod-is-the-npr-podcast-promotion-kerfuffle-overblown-or-a-sign-of-something-real/
| title = Hot Pod: Is the NPR podcast promotion kerfuffle overblown or a sign of something real?
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 22 March 2016
| accessdate = 16 April 2024
| ref = {{harvid|Quah|2016}}
}}
