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Articles tagged political advertising (4)

marco-rubio-iowa-caucus-cc
By creating locally focused series of short online videos and partnering with local outlets in early primary and caucus states, the company aims to capture some of the digital political ad dollars that could otherwise go elsewhere.
propublica
The nonprofit’s ambitious effort got hundreds of readers to sift through television ad spending records. Here’s what they learned along the way. Amanda Zamora
buzzfeed-obama-ad
Obama for America becomes the first political group to experiment with BuzzFeed’s new approach to advertising.
publicola
Founder Josh Feit says the operation could never gain the business-side momentum needed to turn the local politics site into a sustainable organization. Antonio Jiménez
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The American Bystander is trying to revive the humor magazine with a reader-supported business model
“Our idea was that we were going to create one of these things in a classic format and see if there was enough interest to sustain it.”
0Algorithms, clickworkers, and the befuddled fury around Facebook Trends
“Trends are not the same as news, but Facebook kinda wants them to be.”
0With new columns and newsletters, ProPublica is trying to attract new readers and have more fun
“There’s a huge benefit to coming up with features that are more fun and more interesting. It appeals to a different audience and can create closer connections with readers — they can see a different side of us.”
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