Nieman Foundation at Harvard
How did the GE-branded podcast The Message hit No. 1 on iTunes? In part, by sounding nothing like an ad
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Articles tagged political advertising (3)

The nonprofit’s ambitious effort got hundreds of readers to sift through television ad spending records. Here’s what they learned along the way. Amanda Zamora
Obama for America becomes the first political group to experiment with BuzzFeed’s new approach to advertising.
Founder Josh Feit says the operation could never gain the business-side momentum needed to turn the local politics site into a sustainable organization. Antonio Jiménez
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How one blog helped spark The New York Times’ digital evolution
“I certainly had editors tell me that I shouldn’t be wasting my time on Bird Week. But that was the best part of City Room…We were like unsupervised children.”
572News outlets left and right (and up, down, and center) are embracing virtual reality technology
Among those experimenting is The Wall Street Journal, which plans to open source its 360-degree mobile video and VR technology and hopes to turn VR into more of a mainstay of its storytelling.
502Podcasting in 2015 feels a lot like blogging circa 2004: exciting, evolving, and trouble for incumbents
The same trends we saw a decade ago — professionalization on one hand, platformization on the other — sure seem to be playing out again.
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