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Articles tagged political advertising (4)

marco-rubio-iowa-caucus-cc
By creating locally focused series of short online videos and partnering with local outlets in early primary and caucus states, the company aims to capture some of the digital political ad dollars that could otherwise go elsewhere.
propublica
The nonprofit’s ambitious effort got hundreds of readers to sift through television ad spending records. Here’s what they learned along the way. Amanda Zamora
buzzfeed-obama-ad
Obama for America becomes the first political group to experiment with BuzzFeed’s new approach to advertising.
publicola
Founder Josh Feit says the operation could never gain the business-side momentum needed to turn the local politics site into a sustainable organization. Antonio Jiménez
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“Investigative brand journalism”: The Guardian and Amazon step into the next level of sponsored content
The series isn’t overtly promotional, but its tone is very different from that of recent true crime coverage like Serial and Making a Murderer.
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“This opens up all kind of new ways and products to tell stories that are not so focused on production values.”
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