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Articles tagged political advertising (4)

By creating locally focused series of short online videos and partnering with local outlets in early primary and caucus states, the company aims to capture some of the digital political ad dollars that could otherwise go elsewhere.
The nonprofit’s ambitious effort got hundreds of readers to sift through television ad spending records. Here’s what they learned along the way. Amanda Zamora
Obama for America becomes the first political group to experiment with BuzzFeed’s new approach to advertising.
Founder Josh Feit says the operation could never gain the business-side momentum needed to turn the local politics site into a sustainable organization. Antonio Jiménez