McGann, Laura. "The extreme niche strategy: how PA2010 built an audience around one state and one election cycle." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Oct. 2010. Web. 25 Sep. 2016.
APA
McGann, L. (2010, Oct. 26). The extreme niche strategy: how PA2010 built an audience around one state and one election cycle. Nieman Journalism Lab. Retrieved September 25, 2016, from http://www.niemanlab.org/2010/10/the-extreme-niche-strategy-how-pa2010-built-an-audience-around-one-state-and-one-election-cycle/
Chicago
McGann, Laura. "The extreme niche strategy: how PA2010 built an audience around one state and one election cycle." Nieman Journalism Lab. Last modified October 26, 2010. Accessed September 25, 2016. http://www.niemanlab.org/2010/10/the-extreme-niche-strategy-how-pa2010-built-an-audience-around-one-state-and-one-election-cycle/.
Wikipedia
{{cite web
| url = http://www.niemanlab.org/2010/10/the-extreme-niche-strategy-how-pa2010-built-an-audience-around-one-state-and-one-election-cycle/
| title = The extreme niche strategy: how PA2010 built an audience around one state and one election cycle
| last = McGann
| first = Laura
| work = [[Nieman Journalism Lab]]
| date = 26 October 2010
| accessdate = 25 September 2016
| ref = {{harvid|McGann|2010}}
}}
