McGann, Laura. "The extreme niche strategy: how PA2010 built an audience around one state and one election cycle." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Oct. 2010. Web. 23 Apr. 2018.
APA
McGann, L. (2010, Oct. 26). The extreme niche strategy: how PA2010 built an audience around one state and one election cycle. Nieman Journalism Lab. Retrieved April 23, 2018, from http://www.niemanlab.org/2010/10/the-extreme-niche-strategy-how-pa2010-built-an-audience-around-one-state-and-one-election-cycle/
Chicago
McGann, Laura. "The extreme niche strategy: how PA2010 built an audience around one state and one election cycle." Nieman Journalism Lab. Last modified October 26, 2010. Accessed April 23, 2018. http://www.niemanlab.org/2010/10/the-extreme-niche-strategy-how-pa2010-built-an-audience-around-one-state-and-one-election-cycle/.
Wikipedia
{{cite web
| url = http://www.niemanlab.org/2010/10/the-extreme-niche-strategy-how-pa2010-built-an-audience-around-one-state-and-one-election-cycle/
| title = The extreme niche strategy: how PA2010 built an audience around one state and one election cycle
| last = McGann
| first = Laura
| work = [[Nieman Journalism Lab]]
| date = 26 October 2010
| accessdate = 23 April 2018
| ref = {{harvid|McGann|2010}}
}}
