McGann, Laura. "The extreme niche strategy: how PA2010 built an audience around one state and one election cycle." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Oct. 2010. Web. 22 Jul. 2017.
APA
McGann, L. (2010, Oct. 26). The extreme niche strategy: how PA2010 built an audience around one state and one election cycle. Nieman Journalism Lab. Retrieved July 22, 2017, from http://www.niemanlab.org/2010/10/the-extreme-niche-strategy-how-pa2010-built-an-audience-around-one-state-and-one-election-cycle/
Chicago
McGann, Laura. "The extreme niche strategy: how PA2010 built an audience around one state and one election cycle." Nieman Journalism Lab. Last modified October 26, 2010. Accessed July 22, 2017. http://www.niemanlab.org/2010/10/the-extreme-niche-strategy-how-pa2010-built-an-audience-around-one-state-and-one-election-cycle/.
Wikipedia
{{cite web
| url = http://www.niemanlab.org/2010/10/the-extreme-niche-strategy-how-pa2010-built-an-audience-around-one-state-and-one-election-cycle/
| title = The extreme niche strategy: how PA2010 built an audience around one state and one election cycle
| last = McGann
| first = Laura
| work = [[Nieman Journalism Lab]]
| date = 26 October 2010
| accessdate = 22 July 2017
| ref = {{harvid|McGann|2010}}
}}
