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Articles tagged Politico Pro (13)

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Having a built a business model around targeting influentials, Politico is testing how many ways it can replicate it. Why aren’t other news companies learning its lessons?
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A new head-to-head competition between the Post and the Times is brewing as both papers look at expanding their audiences and revenue through digital networks and niche print products.
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Even though much of the digital advertising market is dire for news operations, a confluence of factors are making it easier than ever to build something new online.
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Fueled by Rupert Murdoch’s ambitions and significant investments, The Wall Street Journal seemed to have all the momentum in its newspaper war against The New York Times. That’s changed. Why?
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Sure, you can make more money by selling your products to more people. But you can also make more money by selling more products. Smart news companies are doing just that.
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In the U.S. and abroad, a new set of B2B media products are showing there’s room for growth in niches — and that there’s new power in incumbency.
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Politico’s mobile-oriented, subscription-based service has an impressive 96 percent renewal rate. Now they’re starting a quarterly magazine.
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At America’s top newspaper, the revenue decline has — for now, at least — stopped. But what do the trend lines tell us about how the Times will look in 2016?
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