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Articles tagged Politico Pro (13)

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Having a built a business model around targeting influentials, Politico is testing how many ways it can replicate it. Why aren’t other news companies learning its lessons?
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A new head-to-head competition between the Post and the Times is brewing as both papers look at expanding their audiences and revenue through digital networks and niche print products.
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Even though much of the digital advertising market is dire for news operations, a confluence of factors are making it easier than ever to build something new online.
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Fueled by Rupert Murdoch’s ambitions and significant investments, The Wall Street Journal seemed to have all the momentum in its newspaper war against The New York Times. That’s changed. Why?
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Sure, you can make more money by selling your products to more people. But you can also make more money by selling more products. Smart news companies are doing just that.
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In the U.S. and abroad, a new set of B2B media products are showing there’s room for growth in niches — and that there’s new power in incumbency.
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Politico’s mobile-oriented, subscription-based service has an impressive 96 percent renewal rate. Now they’re starting a quarterly magazine.
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At America’s top newspaper, the revenue decline has — for now, at least — stopped. But what do the trend lines tell us about how the Times will look in 2016?
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
729A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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