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“I think people are craving intimacy, and the honesty of a format in which journalists talk not just at them about the story, but are grappling with it in real time and are talking about the process they went through.”
“The primary cleavage in news readership is not liberal vs. conservative. It’s news junkie vs. non-news junkie.”
“The presidential campaign always propels us to try formats that attempt to put the torrent of news into context.”
Goodbye, Texas Weekly. Hello, The Blast.
From livestreaming to livetweeting, quote cards to results maps, this is how some top outlets are thinking about serving audiences on election night — just in time for Super Tuesday.
“Whether it’s their inbox, whether it’s for Twitter, Facebook, Medium, Instagram — the idea is to reach audiences where they’re at.”
By creating locally focused series of short online videos and partnering with local outlets in early primary and caucus states, the company aims to capture some of the digital political ad dollars that could otherwise go elsewhere.
There are more “digital options for coverage at the national level,” but coverage of the government’s impact on individual communities appears to be decreasing.